Our Story
Founded by Gianluca Boldarin (aka Coach Bold), BOLD Supplements was created for those who lead from the front. With high standards and transparency — Gianluca created this company after being tired of not finding the supplements that worked for himself, clean and transparent and that suited his busy entrepreneur lifestyle.
These supplements were created for high-performance entrepreneurs, executives, and athletes who demand more from their minds, bodies, and lives. Who believe in questioning assumptions and challenging the mainstream narratives about our health, nutrition and achieving results.
About the brand
Our foundation is rooted in two timeless archetypes:
🐉 The Dragon — a symbol of cosmic power, vision, and eternal legacy. The Dragon rises above limits, commanding authority and building empires.
🐅 The Tiger — a force of fearless instinct, precision, and primal courage. The Tiger embodies bold charisma and focused mastery.
Together, Dragon and Tiger energy fuel BOLD’s mission: to provide clean, premium supplements that unlock clarity, strength, and vitality from the inside out.
Every formula is designed with discipline and intention — no shortcuts, no fluff. Just pure, research-backed ingredients calibrated for performance.
BOLD is not just about better workouts or sharper meetings. It’s about building the resilience to sustain greatness. It’s about living with focus, moving with courage, and leaving a legacy that lasts.
⚔️ BOLD Supplements — Be fierce like the Tiger. Be eternal like the Dragon.
About the Founder
Gianluca Boldarin is a certified BioSignature, lab analysis and FLT healthcare (by Metagenics) practitioner as well as a Level 2 PICP performance training strength coach.
With over two decades of experience working alongside elite athletes and high-performing professionals, our founder has dedicated his career to helping others achieve optimal health and performance through clean, effective nutrition.
What began more than 20 years ago as a passion for proper training and functional supplementation evolved into a lifelong pursuit of learning — traveling the world to study under renowned coaches and experts in human performance. Through years of hands-on work, self-testing, and tracking biomarkers in athletes and busy executives alike, he developed a deep understanding of how the body truly functions and thrives.
Frustrated by the lack of simple, toxin-free supplements that deliver real results, he set out to create a brand rooted in purity, transparency, and proven effectiveness — empowering others to restore their health naturally from the inside out.